Sierra Planning and Management Velodrome - Town of Milton

Velodrome Business Plan – Town of Milton 1
1 INTRODUCTION AND PURPOSE
In December 2011, Toronto 2015 Pan/Parapan Am Games Organizing Committee (TO2015) announced
that the Town of Milton was the selected site for the Velodrome contingent upon the Town signing a
binding agreement in late January 2012. The signing of a binding agreement by the Milton Town Council
is conditional on a due diligence process that includes a business plan.
To that end, Sierra Planning & Management was contracted by the Town of Milton to undertake a
business planning exercise for a Velodrome facility to be built in Milton for use during the Pan Am Games
in 2015.
The business plan seeks to understand the viability of sustained usage of the Velodrome beyond the
term of the Pan Am Games. Specifically, the objectives of the business plan are to:
� Through a due diligence process, develop a viable operating rationale and legacy plan including
the development of projections of annual revenue and expenses;
� Recommend appropriate facility management and/or operating model;
� Address the capital cost question and functional programming needs (including any special
facility needs that should be incorporated into the design);
� Report to Council on the risks associated with the project and range of opportunities that its
development may enable.
Important to any business plan for a recreational facility of this sort is a detailed understanding of similar
projects past – existing and planned. A summary of case study research is included in Appendix B.
In order to gain a better understanding of the utilization and program potential of the velodrome, the
consultant team also conducted stakeholder consultations in early January and collected input from 24
cycling groups and six non-cycling groups through a survey method. Key informant interviews were also
conducted with four primary stakeholders – Canadian Cycling Association (CCA), Ontario Cycling
Association (OCA), National Cycling Centre Hamilton (NCCH), and Forest City Velodrome. Additionally,
two public sessions were hosted by the Town of Milton on January 10, 2012, which attracted a broad
range of potential users from various parts of Ontario with roughly 140 persons attending the
information sessions. Potential users of the facility were also invited to provide input on future
programming opportunities and usage through the completion of an individual user questionnaire.
All of the feedback was integral in informing the business planning process, and a full summary on the
consultation process and methodology can be found in Appendix C. In addition to intelligence gathered
from the Southern Ontario market place, an understanding of development options, locational
attributes, facilities and amenities associated with velodromes around the World was critical. With
Milton poised to host only the second UCI sanctioned Velodrome in North America, the experience of
other velodromes – their design, operation and legacy – should directly inform not only the current due
diligence process but also the on-going planning for the delivery and operation of the building.
Business Plan | January 2012
Sierra Planning & Management
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