Sierra Planning and Management Velodrome - Town of Milton

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Velodrome Business Plan – Town of Milton 29 5 CONSIDERATION OF PARTNERSHIP OPPORTUNITIES 5.1 INTERNATIONAL EXAMPLES OF MANAGEMENT In operational terms, our case study assessments demonstrate a high degree of partnership, often between municipalities and key tenant groups. The potential for management of the facility, including the provision of coaching, track management and events procurement and logistics, to be shared between a facility operator and the national cycling organization, is important and should be developed; so too are tenancy agreements and clear commitments on the part of the partners to operate the facility as a national cycle training facility. The ability of the facility to operate in this manner and to create a revenue profile which enables its long term sustainability requires that the primary users of the facility provide operational support in the form of technical skills and personnel, rental and other lease fees, and events development. The examples of other velodromes demonstrate that the management of facilities requires specialist expertise – particularly in regard to track management and the ability to meet the needs of the wider range of training, development, community and competition functions. 5.2 LAURIER UNIVERSITY The potential for the University to form a partnership for the town of Milton to operate the facility is more likely to occur if a more significant capital expenditure on the part of the University occurs to enable the development of a full athletics and recreation centre. Based on what we know at present, it is more likely that the University would represent a potential synergistic user of the facility rather than act as an operating partner. The presence of the university either immediately or some point during the initial few years of operating the velodrome will enhance the appeal of the velodrome site as a true campus or precinct of institutional uses. The velodrome itself, by virtue its iconic status as the only indoor facility of its type in Eastern North America, will create reputational benefits for the Town of Milton that translate into quantifiable economic benefits. The University can be expected to benefit from this both in its marketing efforts to attract students to the University and programming that can be undertaken. Indeed, over time the opportunity exists to program within the velodrome as part of academic instructional courses. There are therefore a number of obvious synergistic benefits for both the Town and the University by co-locating, which are over and above the benefits associated with shared services and utilities infrastructure. The implications of the co-location of a satellite campus of the University with the Velodrome is addressed in potential business planning terms through a reconsideration of revenue potential to the facility based on a campus of initially 3,000 students opening in 2015. Business Plan | January 2012 Sierra Planning & Management 29
Sierra Planning & Management 30 30 Velodrome Business Plan – Town of Milton 5.3 MANAGEMENT OF THE VELODROME The velodrome is anticipated to be managed by a non-profit corporation with the asset owned by the Town of Milton. The following principles of management recruitment and operation are important to the success of the facility in operational terms: 1. Recruit management staff with prior experience in operating Velodrome – this may include a flexible contract provision and expenses involved in relocation of the successful individual; 2. Recruitment of track managers with high level of prior experience in working with national cycling bodies and the accommodation of elite training and competition needs; 3. Be willing to operate the facility as a National Cycling Centre and not a generic multi-use facility whereby track and infield are given equal weight and management expertise is limited in the development of the core function of the building; 4. The governance structure for the facility should similarly consider a range of options. In some examples, such as Manchester, the facility is owned by the City of Manchester with ultimate liability for the built asset and its operational performance. Governance is provided by a Board of Directors with membership made up of the City Council, Sport England and British Cycling. The ownership structure is in the form of a separate company listed with Companies House in London. The equivalent structure would be an incorporated entity in Ontario with assets owned by the Town. Day to day management is undertaken by the staff of the company. 5. Irrespective of the model, the nature of the building and its importance to the development of cycling in Canada suggests an important role for the national cycling organization. 6. The importance of the achievement of an effective management organization and governance structure cannot be overstated in terms of its impact on the ability of the facility to maximise revenues, achieve its potential for international event hosting, and satisfy the needs of local users. Business Plan | January 2012
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Sierra Planning and Management Velodrome - Town of Milton

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