Sierra Planning and Management Velodrome - Town of Milton

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Velodrome Business Plan – Town of Milton 1 1 INTRODUCTION AND PURPOSE In December 2011, Toronto 2015 Pan/Parapan Am Games Organizing Committee (TO2015) announced that the Town of Milton was the selected site for the Velodrome contingent upon the Town signing a binding agreement in late January 2012. The signing of a binding agreement by the Milton Town Council is conditional on a due diligence process that includes a business plan. To that end, Sierra Planning & Management was contracted by the Town of Milton to undertake a business planning exercise for a Velodrome facility to be built in Milton for use during the Pan Am Games in 2015. The business plan seeks to understand the viability of sustained usage of the Velodrome beyond the term of the Pan Am Games. Specifically, the objectives of the business plan are to: � Through a due diligence process, develop a viable operating rationale and legacy plan including the development of projections of annual revenue and expenses; � Recommend appropriate facility management and/or operating model; � Address the capital cost question and functional programming needs (including any special facility needs that should be incorporated into the design); � Report to Council on the risks associated with the project and range of opportunities that its development may enable. Important to any business plan for a recreational facility of this sort is a detailed understanding of similar projects past – existing and planned. A summary of case study research is included in Appendix B. In order to gain a better understanding of the utilization and program potential of the velodrome, the consultant team also conducted stakeholder consultations in early January and collected input from 24 cycling groups and six non-cycling groups through a survey method. Key informant interviews were also conducted with four primary stakeholders – Canadian Cycling Association (CCA), Ontario Cycling Association (OCA), National Cycling Centre Hamilton (NCCH), and Forest City Velodrome. Additionally, two public sessions were hosted by the Town of Milton on January 10, 2012, which attracted a broad range of potential users from various parts of Ontario with roughly 140 persons attending the information sessions. Potential users of the facility were also invited to provide input on future programming opportunities and usage through the completion of an individual user questionnaire. All of the feedback was integral in informing the business planning process, and a full summary on the consultation process and methodology can be found in Appendix C. In addition to intelligence gathered from the Southern Ontario market place, an understanding of development options, locational attributes, facilities and amenities associated with velodromes around the World was critical. With Milton poised to host only the second UCI sanctioned Velodrome in North America, the experience of other velodromes – their design, operation and legacy – should directly inform not only the current due diligence process but also the on-going planning for the delivery and operation of the building. Business Plan | January 2012 Sierra Planning & Management 1
Sierra Planning & Management 2 2 Velodrome Business Plan – Town of Milton 1.1 LIMITATIONS OF THE ANALYSIS For the assignment which follows, Sierra Planning and Management relied on a range of information sources, including secondary source data prepared by the Town of Milton, reports, plans and information provided by the Town of Milton and TO2015, data from Statistics Canada, the Canadian Cycling Association, the Ontario Cycling Association, the Union Cycliste Internationale (UCI) and others. While Sierra has attempted to verify all secondary data, we make no representation as to the accuracy or completeness of the information received. The content of this report is based therefore on the consultant team’s knowledge of the project, information available and mitigating circumstances at the time of writing. Any use of this report by a third party is entirely at its own risk. 1.2 PROJECT DESCRIPTION The business plan which follows speaks to the economic viability of a permanent velodrome facility, and the following assumptions about the velodrome specifications include: � An international standard (UCI) 250 metre indoor cycling track; � Games spectator permanent seating for 1,500 people and temporary seating for 750 people; � Year round use; � An infield space for non-cycling sports, jogging track and ancillary facilities including programmable recreation and classroom space, as well as tenant leasehold space; and, � A quality and level of fit up and overall building amenity that ensure the homologation of the facility as at least a Category II facility and a preferred Category I status. In order to achieve Category I status, we understand that matters pertaining to the presence of columns supporting the roof (and the ideal design which excluded columns) and the maximum seat count are being addressed by TO-2015. The timing for reporting on these items is beyond the reporting timeframe of this report. Business Plan | January 2012 Velodrome in Sydney, Australia Velodrome in Los Angeles, US
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