Sierra Planning and Management Velodrome - Town of Milton
Sierra Planning and Management Velodrome - Town of Milton
Sierra Planning and Management Velodrome - Town of Milton
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<strong>Sierra</strong> <strong>Planning</strong> & <strong>Management</strong><br />
8<br />
8 <strong>Velodrome</strong> Business Plan – <strong>Town</strong> <strong>of</strong> <strong>Milton</strong><br />
where they reside (currently PacificSport Victoria <strong>and</strong> Bromont National Cycling Centre). Operations <strong>and</strong><br />
a coach salary are provided for each NTTC for a total <strong>of</strong> $120,000 annually in funding. 1<br />
Meanwhile, NDCs (Calgary, Hamilton <strong>and</strong> Dieppe) are m<strong>and</strong>ated to function as regional centres <strong>of</strong> cycling<br />
activities <strong>and</strong> resources, providing a link to emerging athletes between club programs <strong>and</strong> the national<br />
team. The NDCs are charged with talent identification <strong>and</strong> outreach; athlete development <strong>and</strong><br />
consulting to club coaches. The NDCs are financially independent, relying on revenues from coaching <strong>and</strong><br />
competitions, provincial associations, municipal governments, fundraising, <strong>and</strong> memberships. The<br />
Canadian Cycling Centre provides additional funds to the NDCs ($10,000 each) for ensuring talent<br />
identification <strong>and</strong> athlete development throughout the regions served by the NDCs. There is also a<br />
Performance Enhancement Team (PET) with a m<strong>and</strong>ate to support elite national team athletes with a<br />
budget <strong>of</strong> $240,000 support with funding contributions from PacificSport Victoria <strong>and</strong> the Canadian<br />
Cycling Association.<br />
Own the Podium (Formerly Road to Excellence)<br />
Own the Podium is an organization that provides funding as well as programming for competitive<br />
development in the years between Olympic events. The organization <strong>of</strong>fers a summer sport technical<br />
program with the objective <strong>of</strong> re-establishing Canada as a top sporting nation in the Olympics. The<br />
organization represents a collaborative strategy <strong>of</strong> national partners working to achieve a strong<br />
outcome in the Olympics <strong>and</strong> Paralympics in 2012 (aiming for a Top 12 finish in Olympics <strong>and</strong> a Top 5<br />
finish in Paralympics).<br />
The group provides support to training <strong>and</strong> competition as well as support to administration <strong>of</strong> sports.<br />
The organization also supports infrastructure <strong>and</strong> other initiatives which contribute to the achievement<br />
<strong>of</strong> its objectives. Cycling is an area <strong>of</strong> strong interest for the organization because <strong>of</strong> the 45 Olympics<br />
medals <strong>and</strong> 132 Paralympics medals available to be won in the category. The organization sees medalwinning<br />
potential in cycling (all disciplines) as follows:<br />
Business Plan | January 2012<br />
Exhibit 6: Olympic Medal Winning Potential<br />
Athlete Numbers 2012 Podium Potential 2012 Possible Podium 2016 Targeted<br />
Olympic Cycling 5 10 9<br />
Para Cycling 2 5 6<br />
Source: Own the Podium<br />
As a result, Own the Podium has increased its investment in the sport <strong>of</strong> cycling from a total <strong>of</strong> 2,010,000<br />
for 2010-2011 (for Olympic <strong>and</strong> Para Cycling) to $2,858,000 for 2011-2012. Cycling is the fifth most<br />
funded sporting activity by the organization behind rowing, swimming <strong>and</strong> athletics.<br />
1 Canadian Cycling Association (2012). Information on National Cycling Centres retrieved from http://www.canadian-<br />
cycling.com/cca/about/nat_centres.shtml