Sierra Planning and Management Velodrome - Town of Milton

Sierra Planning & Management
22
22 Velodrome Business Plan – Town of Milton
2. Allied to this, the achievement of sight lines, broadcast and media capacity, as well as all other
functional spaces that enable the facility to operate as an international cycling competition
facility. The ability to operate with television broadcasting of events and necessary hosting firmly
in mind will make a substantial difference to the ability of the facility to compete for hosting
events.
3. Recognize that achieving a sufficient seating capacity (permanent and temporary combined) that
firmly establishes the facility as capable of attracting and hosting all but the largest scale
international events (Elite World Championships, Commonwealth and Olympic Games)
4.1.2 LEGACY FOR COMMUNITY USE
The main principles are as follows:
1. Development of Community Access to this facility as a Cycling First facility
2. Effective creation of a multi-use venue enabling the use of the in-field and other spaces in the
building for a wide range of activities, rentals and events which benefit the residents of the Town
and others in the Region.
4.2 UTILIZATION POTENTIAL AND RANGE OF FACILITY NEEDS
To assess and examine the utilization and program potential of the velodrome, the consultant team
conducted stakeholder consultations in early January and gathered input from 24 cycling groups and six
non-cycling groups through a survey method. Key informant interviews were also conducted with four
primary stakeholders – Canadian Cycling Association (CCA), Ontario Cycling Association (OCA), National
Cycling Centre Hamilton (NCCH), and Forest City Velodrome.
The information from the cycling and non-cycling groups have been analyzed and fed back into the
business planning development process with regard to understanding and exploring operating impacts,
future community usage and programming opportunities.
A summary of the expected demand for space and programming at the velodrome from the cycling and
non-cycling groups is provided in the following exhibit. The breakdown of usage hours expected and
rates by group is presented in Appendix D. The following exhibit illustrates the expected high demand for
training opportunities during the winter months and an interest from various local and regional cycling
groups in recreational and introductory riding programs. Non-cycling groups also expressed an interest
to use the in-field for basketball, volleyball, track and field, flag football, soccer and potentially ultimate
Frisbee.
The results of the consultation represent a guideline only I developing the potential yield of track use in
the Velodrome.
Business Plan | January 2012