Sierra Planning and Management Velodrome - Town of Milton

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Velodrome Business Plan – Town of Milton 39 Exhibit 21 Business Plan | January 2012 Sierra Planning & Management 39
Sierra Planning & Management 40 40 Velodrome Business Plan – Town of Milton 7.3.3 NON-TRACK USES The use of the infield and ancillary space in the building is captured in Exhibit 31 below. The actual programming of the in-field space is, of course, unknown at this time and would be expected to be more variable than for the track itself. The analysis therefore outlines those uses which can likely be accommodated in the in-field to a greater or lesser degree based on operational requirements of the track. Estimated revenues are based on the potential allocation of time to each court activity, excluding the large single-field sports (soccer, football and hockey) which are assumed not to be programmed on a regular basis. The primary use is anticipated to be uses such as basketball, volleyball and badminton. We believe that over time additional revenue generating uses such as football can increase revenue yield. We do not anticipate that utilization would be significantly below the estimates shown. Indeed, there may be potential for higher demand at this facility given the potential for patrons to take advantage of the track as a potential add-on to their other, primary activities at the facility, and vice versa. Revenue projections for non-cycling uses are based on the existing rates charged by the Town of Milton. Evidence suggests that a 200m running track on the infield may be architecturally feasibility, however, questions of proper radius and compatibility with track cycling uses remain. As the priority and central use of the facility will be for high performance track cycling, a running track may represent a scheduling conflict, especially during winter months. Utilization of the running track would be highly limited. Exhibit 22 shows the estimated use of the infield with the limiting assumption that all revenues are based on rental of the space. The opportunity exists for the Town to develop programming opportunities for the infield which can be tailored to the unique opportunity to having an indoor space at this site. Accordingly, it is possible that revenues can be increased over and above the projections shown by the adoption of a range of innovative programming developments specific to this building. Business Plan | January 2012
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Sierra Planning and Management Velodrome - Town of Milton

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