ANNUAL REPORT 2008/09 - Sonova
ANNUAL REPORT 2008/09 - Sonova
ANNUAL REPORT 2008/09 - Sonova
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in <strong>2008</strong>/<strong>09</strong>. The equity fi nancing ratio, or equity as a percentage<br />
of total assets, amounted to 72.0%. These solid<br />
results are around last year’s high level and provide a solid<br />
basis for the future growth of the <strong>Sonova</strong> Group.<br />
In view of the Group’s positive result, the Board of Directors<br />
will be submitting a proposal to the Annual General<br />
Shareholders’ Meeting on June 10, 20<strong>09</strong> to pay out a dividend<br />
of CHF 1.00 per share, the same as last year.<br />
Positive outlook unchanged<br />
The <strong>Sonova</strong> Group does not expect any change in the key<br />
growth drivers of the hearing instrument market. In the<br />
medium to long term, demographic trends, higher market<br />
penetration and the Group’s expanding market share<br />
will ensure that <strong>Sonova</strong> will grow faster than the long-term<br />
trend for the overall market of 4 – 7% p.a. measured<br />
by units sold. <strong>Sonova</strong> will continue to rely on its successful<br />
strategy of innovation leadership, proactive cost<br />
man agement and the expansion of sales channels and<br />
distri bution capacities.<br />
Bryan Adams at the “Hear the World Ambassadors”<br />
photo exhibition in Berlin<br />
HEAR THE WORLD –<br />
A GREAT SUCCESS STORY<br />
Since its launch in 2006, Phonak’s Hear the World initiative<br />
has reached over 600 million people worldwide.<br />
This success was mainly due to the strong media presence,<br />
the Hear the World magazine, the website as well as a<br />
variety of events and activities for the general public. More<br />
than 35 internationally renowned personalities have<br />
signed up to the Hear the World initiative so far, acting as<br />
ambassadors to spread the message of how important<br />
good hearing is.<br />
The highest media attention in the fi nancial year <strong>2008</strong>/<strong>09</strong><br />
was generated by the photo exhibition “Hear the World<br />
Ambassadors”, which was staged in New York, Berlin and<br />
Zurich. The photos taken by Bryan Adams show the ambassadors<br />
making the iconic Hear the World gesture, symbolizing<br />
conscious hearing. The opening was heavily<br />
attended by the world’s media and was reported on globally.<br />
The exhibition also met with much popular acclaim,<br />
and anyone visiting the exhibition was also able to take<br />
a free hearing test on the spot. The photos exhibited<br />
were up for sale with the net proceeds going to the Hear<br />
the World Foundation.<br />
The Hear the World Foundation supports organizations and<br />
projects worldwide related to the topic of hearing. This<br />
year, help was provided for example to the aid organization<br />
“Cargo Human Care”, which is committed to improving<br />
medical care for impoverished people in Nairobi, or the<br />
“Sorocaba Association for Hearing Impaired”, a Brazilian<br />
non-profi t organization in Sorocaba, São Paulo, which<br />
off ers medical care ranging from prevention to diagnosis<br />
and treatment of hearing loss in children. Funding<br />
was also provided to the Swiss development organization<br />
“Interteam”, which takes care of children with hearing<br />
loss in Namibia.<br />
FINANCIAL YEAR <strong>2008</strong>/<strong>09</strong><br />
11