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ANNUAL REPORT 2008/09 - Sonova

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in <strong>2008</strong>/<strong>09</strong>. The equity fi nancing ratio, or equity as a percentage<br />

of total assets, amounted to 72.0%. These solid<br />

results are around last year’s high level and provide a solid<br />

basis for the future growth of the <strong>Sonova</strong> Group.<br />

In view of the Group’s positive result, the Board of Directors<br />

will be submitting a proposal to the Annual General<br />

Shareholders’ Meeting on June 10, 20<strong>09</strong> to pay out a dividend<br />

of CHF 1.00 per share, the same as last year.<br />

Positive outlook unchanged<br />

The <strong>Sonova</strong> Group does not expect any change in the key<br />

growth drivers of the hearing instrument market. In the<br />

medium to long term, demographic trends, higher market<br />

penetration and the Group’s expanding market share<br />

will ensure that <strong>Sonova</strong> will grow faster than the long-term<br />

trend for the overall market of 4 – 7% p.a. measured<br />

by units sold. <strong>Sonova</strong> will continue to rely on its successful<br />

strategy of innovation leadership, proactive cost<br />

man agement and the expansion of sales channels and<br />

distri bution capacities.<br />

Bryan Adams at the “Hear the World Ambassadors”<br />

photo exhibition in Berlin<br />

HEAR THE WORLD –<br />

A GREAT SUCCESS STORY<br />

Since its launch in 2006, Phonak’s Hear the World initiative<br />

has reached over 600 million people worldwide.<br />

This success was mainly due to the strong media presence,<br />

the Hear the World magazine, the website as well as a<br />

variety of events and activities for the general public. More<br />

than 35 internationally renowned personalities have<br />

signed up to the Hear the World initiative so far, acting as<br />

ambassadors to spread the message of how important<br />

good hearing is.<br />

The highest media attention in the fi nancial year <strong>2008</strong>/<strong>09</strong><br />

was generated by the photo exhibition “Hear the World<br />

Ambassadors”, which was staged in New York, Berlin and<br />

Zurich. The photos taken by Bryan Adams show the ambassadors<br />

making the iconic Hear the World gesture, symbolizing<br />

conscious hearing. The opening was heavily<br />

attended by the world’s media and was reported on globally.<br />

The exhibition also met with much popular acclaim,<br />

and anyone visiting the exhibition was also able to take<br />

a free hearing test on the spot. The photos exhibited<br />

were up for sale with the net proceeds going to the Hear<br />

the World Foundation.<br />

The Hear the World Foundation supports organizations and<br />

projects worldwide related to the topic of hearing. This<br />

year, help was provided for example to the aid organization<br />

“Cargo Human Care”, which is committed to improving<br />

medical care for impoverished people in Nairobi, or the<br />

“Sorocaba Association for Hearing Impaired”, a Brazilian<br />

non-profi t organization in Sorocaba, São Paulo, which<br />

off ers medical care ranging from prevention to diagnosis<br />

and treatment of hearing loss in children. Funding<br />

was also provided to the Swiss development organization<br />

“Interteam”, which takes care of children with hearing<br />

loss in Namibia.<br />

FINANCIAL YEAR <strong>2008</strong>/<strong>09</strong><br />

11

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