ANNUAL REPORT 2008/09 - Sonova
ANNUAL REPORT 2008/09 - Sonova
ANNUAL REPORT 2008/09 - Sonova
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Share of sales by<br />
main markets <strong>2008</strong>/<strong>09</strong><br />
9% 1%<br />
41%<br />
Americas<br />
Europe<br />
Asia/Pacific<br />
Rest of world<br />
49%<br />
Share of sales by<br />
product groups <strong>2008</strong>/<strong>09</strong><br />
7%<br />
14%<br />
30% 23%<br />
<strong>Sonova</strong> Group<br />
<strong>Sonova</strong> stands for innovative hearing healthcare solutions. This fi nancially<br />
strong, globally active group of companies pursues a growth strategy emphasising<br />
innovation, customer focus and proactive cost control. On August 1,<br />
2007 it was renamed <strong>Sonova</strong> Holding AG (formerly Phonak Holding AG).<br />
Core brands<br />
Phonak develops, produces and distributes state-of-the-art hearing systems.<br />
Phonak also provides wireless communication systems for audiological<br />
applications and for use in the fi elds of tourism, studio recording and safety,<br />
together with professional solutions in the fi eld of hearing protection.<br />
Unitron is geared towards purpose-driven innovation and provides modern<br />
hearing systems for every budget.<br />
Other brands<br />
Phonak Acoustic Implants develops the middle ear implant DACS<br />
(direct acoustic cochlear stimulation).<br />
Argosy is a brand under which hearing systems are sold in selected regional<br />
markets.<br />
Distribution partners<br />
First class hearing systems<br />
Business class hearing systems<br />
Economy class hearing systems<br />
Wireless communication systems<br />
Miscellaneous<br />
The Group owns some retail outlets in selected countries.<br />
26%<br />
Sales in CHF m EBITA margin in %<br />
1,200<br />
1,100<br />
1,000<br />
900<br />
800<br />
700<br />
600<br />
500<br />
400<br />
300<br />
200<br />
100<br />
0<br />
30.0<br />
27.5<br />
25.0<br />
22.5<br />
20.0<br />
17.5<br />
15.0<br />
12.5<br />
10.0<br />
7.5<br />
5.0<br />
2.5<br />
0<br />
2004/05 2005/06 2006/07 2007/08* <strong>2008</strong>/<strong>09</strong><br />
* Excluding one-off costs for the prohibited acquisition<br />
of the GN ReSound Group.
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