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ANNUAL REPORT 2008/09 - Sonova

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prehensive portfolio of hearing systems with wireless<br />

technology. A Phonak CORE-based hearing system is available<br />

for any customer, irrespective of their degree of<br />

hearing loss, lifestyle, personal preferences, age or budget.<br />

Unitron also rounded off its product portfolio with the<br />

launch of the Next hearing system series and 360, the new<br />

hearing system catering for people with severe to profound<br />

hearing loss.<br />

SoundRecover<br />

SoundRecover is one of Phonak’s most important and<br />

successful hearing system features and is extremely popular<br />

both with hearing specialists and end users. The<br />

non-linear Phonak proprietary algorithm compresses highfrequency<br />

signals, which were not audible up until now<br />

for people with hearing loss, into a lower frequency range<br />

which is still audible to them. Because these high-frequency<br />

sig nals, e.g. consonants such as “s, f, th” can now<br />

be better heard, recognized and diff erentiated again,<br />

there is a marked improvement in the speech intelligibility.<br />

In the fi nancial year <strong>2008</strong>/<strong>09</strong>, SoundRecover was also<br />

used for the fi rst time in a hearing system designed for<br />

people with mild hearing loss, in the Audéo YES family.<br />

SoundRecover is available in all Naída, Nios micro, Audéo<br />

YES and Exélia Art models.<br />

Wireless connectivity<br />

One of <strong>Sonova</strong>’s priorities is to provide hearing system<br />

users unlimited access to the ever-expanding world of communication.<br />

All products based on Phonak’s CORE platform<br />

therefore feature an iCom communications interface,<br />

off ering a wireless link to modern communication and<br />

entertainment devices such as mobile phones, televisions,<br />

computers and MP3 players. Phonak is therefore the<br />

only provider on the market off ering wireless connectivity<br />

to all hearing system users, irrespective of their budget.<br />

In-the-ear systems<br />

In the fi nancial year <strong>2008</strong>/<strong>09</strong> <strong>Sonova</strong> signifi cantly<br />

improved and expanded its range of in-the-ear (ITE) products.<br />

Products were mainly improved through an optimized<br />

feedback canceller which prevents the unpleasant<br />

high-pitched whistling noise without compromising on<br />

amplifi cation. Other advances include the AOV technology<br />

(Acoustically Optimized Venting) patented by Phonak.<br />

AOV guarantees a precise, customized ventilation hole<br />

based on the client’s hearing loss profi le and size of the<br />

ear canal, combined with natural sound quality free<br />

from occlusion and feedback. In the fi nancial year <strong>2008</strong>/<strong>09</strong><br />

Phonak’s ITE product range was expanded to include<br />

Power CIC (Completely in the Canal) devices in all three<br />

price performance classes. With the Power CIC, for the<br />

fi rst time people with severe hearing loss can benefi t<br />

from the advantages of a cosmetically attractive, virtually<br />

invisible CIC hearing system.<br />

Innovations in other business areas<br />

FM systems<br />

An FM system is the ideal solution for enhanced speech<br />

intelligibility in noisy environments or over long distances.<br />

Phonak’s Dynamic FM platform is the most technologically<br />

advanced FM solution in the entire hearing industry.<br />

In the fi nancial year <strong>2008</strong>/<strong>09</strong> the range of transmitters<br />

and receivers based on Dynamic FM technology was further<br />

expanded. Compared with conventional systems,<br />

Dynamic FM provides much better speech intelligibility in<br />

noisy environments. Research has shown that Dynamic<br />

FM improves speech intelligibility for users of hearing systems<br />

or those with cochlear implants by more than 50%.<br />

INNOVATION<br />

17

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