Downtown Specific Plan - Part 1 - City of Brawley

RME Policy 1. .6: Encourage non-motorized transportation through the
provision of bicycle and pedestrian pathways.
open Space/recreation Element:
OSRE Policy 4.1.1: Preserve public and private open space lands for active
and passive recreational opportunities. Utilize zoning and land use control as
a means to preserve open space lands.
Public Safety and noise Element:
PSNE Policy .1.3: Regulate the structural seismic safety of all buildings
located within the City, especially un-reinforced masonry buildings built prior
to 1933 and inventory tilt-up industrial buildings built prior to 1974.
PSNE Policy .1.4: Ensure that existing and new structures for human
occupancy, critical structures, and vital emergency facilities are designed to
minimize damage from potential geologic/seismic hazards and avoid functional
impairment.
Economic development Element:
EDE Policy 1.1.1: Maintain and support the Brawley Economic Development
Commission and Chamber of Commerce and facilitate an aggressive business
marketing and promotion program.
EDE Policy 1.1. : Identify the types of industrial, office and commercial uses
that are desired by the community and assess the market demand for those
types of uses.
EDE Policy 1.1.3: Ensure that the land use plan includes sites supporting new
job-creating industrial and commercial development.
EDE Policy 1.1.4: Work with federal and state agencies to develop and
implement programs designed to train the under-educated and unskilled to
increase their opportunities for employment.
EDE Policy 3.1.1: New developments in the Downtown Overlay District
(DOD) should be consistent with the vision of the DOD’s respective subdistricts
and the 1989 Downtown Revitalization Guidelines. Modify and
implement design guidelines for the downtown area as needed.
Introduction and User’s Guide
EDE Policy 3.1. : Promote the development of residential, recreational, and
retail opportunities that encourage use and activity beyond the normal hours
of the work week.
EDE Policy 3.1.3: Encourage the development of a combined governmental
(City, state and federal) services complex in downtown Brawley.
EDE Policy 3.1.3: Establish a business improvement district in the downtown
area and offer incentives to downtown businesses.
Consistency with Zoning Ordinance
The City of Brawley Zoning Ordinance will need to be amended to facilitate
implementation of this Specific Plan. Article XXII: Mixed-Use Overlay District
of the Zoning Ordinance will need to reflect adoption of this Specific Plan
and state that the Regulating Code of this Specific Plan will serve as the
zoning for the Mixed-Use Overlay District. The Zoning Map will need to
be amended to reflect the Brawley Downtown Specific Plan similar to other
identified specific plans.
Consistency with Downtown Revitalization Guidelines
The City created Downtown Revitalization Guidelines in 1989 in order
to help provide a better framework to guide the character of growth and
improvements within the City’s redevelopment areas, which include the
Downtown Overlay District (DOD). New developments in the DOD shall
be consistent with the Downtown Revitalization Guidelines. Any design
guidelines contained within this Specific Plan are intended to supplement
those already adopted in 1989.
Other Planning Documents Analyzed
The City has a number of planning documents and studies that were
evaluated in preparing this Specific Plan. Findings and/or information from the
following documents may be referenced throughout this Specific Plan:
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