Downtown Specific Plan - Part 1 - City of Brawley

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2Existing Conditions The City of Brawley is located in central Imperial County, California in the Imperial Valley. The City is located approximately 12 miles southeast of the Salton Sea and approximately 10 and 12 miles, respectively, north of the Cities of Imperial and El Centro. Regional roadway access to the City is provided by State Routes 78, 86, and 111. Downtown Brawley is situated around Plaza Park and generally includes properties along Main Street (between First Street and Cesar Chavez Street) and several properties one block north and south. Existing land uses include commercial, office, service, residential, light industrial, and civic uses. Main Street generally bisects Downtown Brawley in an east-west manner and railroad tracks in a north-south manner. Downtown is divided into three districts: West Village, Civic Center, and East Village. Each district has unique characteristics that differentiate them from the others.
Brawley Downtown Specific Plan 2.1 Physical setting The City of Brawley is strategically situated in an important agricultural area of the Southwest region. Three state highways intersect in Brawley: Highway 86, Highway 111 and Highway 78, making the City an important hub accessible from the coast, as well as Arizona and further east; to Coachella Valley, Interstate 10 and other points north. In September 2008, the City of Brawley adopted a new General Plan, which includes the addition of a Downtown Overlay District to encourage the revitalization of Downtown Brawley. 2.1.1 Brawley Bypass The steady increase of traffic on Hwy 78 and Hwy 86/Hwy 111, particularly within the City of Brawley, has resulted in increased traffic congestion, noise and safety concerns along Main Street. The City of Brawley, the County of Imperial and the Brawley Chamber of Commerce all expressed an urgent desire to alleviate the traffic congestion within Downtown Brawley. The resulting “Brawley Bypass” (SR-78/SR-11 Expressway) project initiated by Caltrans was aimed at reducing traffic impacts located within Downtown Brawley, and to accommodate increased regional and international transportation infrastructure needs along the California/Mexico border. 2-2 With the completion of the “Brawley Bypass” and the ultimate relinquishment of Main Street back to the City, there are many changes anticipated in the Downtown and other commercial areas of the City. To prepare for this transition, the City intends to revitalize Downtown through the integration of pedestrian and bicycle connections, increased transit access, infill commercial and residential development, facade rehabilitation of existing storefronts, and active community events. The envisioned efforts will maximize use of existing infrastructure and promote energy efficiencies through new construction and building retrofits. Social gathering spaces, easy access between consolidated parking areas and businesses, and enhanced streetscapes will promote interconnectedness throughout the Downtown area. 2.1.2 specific Plan Location The Specific Plan Area (or “Downtown Brawley”) is located at the core of the City and is generally centered along Main Street from First Street to Cesar Chavez Street (10th Street). Refer to Figure 2-1 (Specific Plan Area) for a map of Downtown Brawley. Downtown Brawley is contained entirely within the City’s Redevelopment Project Area No. 1, which is described in detail in the 2007 Amendment to the Redevelopment Plan.
Page 2 and 3: Acknowledgments 2009 grant Funded d
Page 4 and 5: Acknowledgments cItY oF BRAwleY Com
Page 6 and 7: tABle oF contents 1. Introduction a
Page 8 and 9: 7. Implementation Programs 7.1 Rede
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Downtown Specific Plan - Part 1 - City of Brawley

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