Downtown Specific Plan - Part 1 - City of Brawley

Brawley Downtown Specific Plan
Undertaking implementation of the catalyst projects described will require
time for planning and design, financial feasibility analysis, and a significant
amount of coordination between the public (e.g. City, County, Water
District, other agencies, etc.) and private sectors (e.g. developers, citizen
stakeholders, etc.). There is no preferred phasing approach, and moreover,
catalyst projects are not limited to only those described.
Gateways
Gateways are important visual cues that help visitors of a Downtown know
“when they’ve arrived!” Gateways can include iconic building architecture,
enhanced landscaping and lighting, as well as signage.
As shown in Figure 3- (Proposed Gateways), there are four (4) different
types of gateways proposed within Downtown Brawley. Entry monuments
and special landscape treatments are most important at the following
intersections:
3-1
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Main Street and 1st Street
Main Street and 10th Street (Cesar Chavez Street)
8th Street and D Street
8th Street and Alley Immediately North of H Street
Core Downtown gateway and landscape treatments are secondary
entry signs that distinguish the boundaries of the Main Street core within
Downtown. These signs are most important at the following intersections:
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Main Street and 3rd Street
Main Street and Plaza Street (4 Locations)
Main Street and 8th Street
Way-finding signage for vehicles and pedestrians will vary in size and location.
As shown, these signs are scattered throughout key intersection and midblock
segment locations along Main Street and around Plaza Park. The
pedestrian-oriented signs are also located at the main alley access points.