Downtown Specific Plan - Part 1 - City of Brawley

Brawley Downtown Specific Plan
3.1 Community Participation
3.1.1 outreach
Brawley business owners, residents, elected officials, City Staff, and local
organization representatives actively participated in a series of outreach
activities related to developing the vision for Downtown Brawley. Outreach
included one-on-one stakeholder interviews, a Downtown walking tour,
community workshops, a joint study session with Planning Commission and
City Council members, and the use of comment cards.
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(10) In-Person Stakeholder Interviews -- January 13, 009
Downtown Walking Tour -- February 13, 010
Community Workshop No. 1 -- February 13, 010
(4) By Phone Stakeholder Interviews -- Week of March 18, 010
Joint Study Session -- June 1, 010
Community Workshop No. -- June 9, 010
Comment Cards (English and Spanish) -- Throughout Entire Project
A great deal of feedback was received from Downtown stakeholders during
Community Workshop No. 1, which integrated a Post-It-Note Visioning
Exercise (i.e. treasures, challenges and visions), Visual Design Preference
Survey using electronic handheld voting devices, and Small Group Vision Plans
during which each workshop participant was given an opportunity to map out
and present their ideas related to land uses, public gathering plazas, “sense of
place” design features, etc.
3.1.2 Vision statement
In addition to integrating stakeholders’ comments on the vision plan, the
community’s ideas were used in preparing the community-supported vision
statement located on the section cover of this Chapter.