Downtown Specific Plan - Part 1 - City of Brawley

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Brawley Downtown Specific Plan Undertaking implementation of the catalyst projects described will require time for planning and design, financial feasibility analysis, and a significant amount of coordination between the public (e.g. City, County, Water District, other agencies, etc.) and private sectors (e.g. developers, citizen stakeholders, etc.). There is no preferred phasing approach, and moreover, catalyst projects are not limited to only those described. Gateways Gateways are important visual cues that help visitors of a Downtown know “when they’ve arrived!” Gateways can include iconic building architecture, enhanced landscaping and lighting, as well as signage. As shown in Figure 3- (Proposed Gateways), there are four (4) different types of gateways proposed within Downtown Brawley. Entry monuments and special landscape treatments are most important at the following intersections: 3-1 • • • • Main Street and 1st Street Main Street and 10th Street (Cesar Chavez Street) 8th Street and D Street 8th Street and Alley Immediately North of H Street Core Downtown gateway and landscape treatments are secondary entry signs that distinguish the boundaries of the Main Street core within Downtown. These signs are most important at the following intersections: • • • Main Street and 3rd Street Main Street and Plaza Street (4 Locations) Main Street and 8th Street Way-finding signage for vehicles and pedestrians will vary in size and location. As shown, these signs are scattered throughout key intersection and midblock segment locations along Main Street and around Plaza Park. The pedestrian-oriented signs are also located at the main alley access points.
Figure 3-5: Proposed Gateways Gateway Identification General Downtown Entry Monument and Landscape Treatment Core Downtown Gateway and Landscape Treatment Way-Finding Signage (Vehicular-Oriented) Way-Finding Signage (Pedestrian-Oriented) Downtown Vision 3-1
Page 2 and 3: Acknowledgments 2009 grant Funded d
Page 4 and 5: Acknowledgments cItY oF BRAwleY Com
Page 6 and 7: tABle oF contents 1. Introduction a
Page 8 and 9: 7. Implementation Programs 7.1 Rede
Page 10 and 11: 1IntroductIon And uSEr’S GuIdE Th
Page 12 and 13: • • The standards and criteria
Page 14 and 15: LUE Policy 1.1.8: Ensure an adequat
Page 16 and 17: RME Policy 1. .6: Encourage non-mot
Page 18 and 19: 1.2.2 Applicability of Figures and
Page 20 and 21: 2Existing Conditions The City of Br
Page 22 and 23: Figure 2-1: specific Plan Area 1st
Page 24 and 25: Figure 2-2: downtown overlay distri
Page 26 and 27: Figure 2-3: Key downtown Assets Exi
Page 28 and 29: Figure 2-4: Existing Land Uses (“
Page 30 and 31: Figure 2-6: Existing Building Footp
Page 32 and 33: Figure 2-7: URM Building Locations
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Page 38 and 39: Brawley Downtown Specific Plan 3.1
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Downtown Specific Plan - Part 1 - City of Brawley

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