Downtown Specific Plan - Part 1 - City of Brawley

Brawley Downtown Specific Plan
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Transit Connections -- See Figure 3-9 (Planned Transit Connections).
Main Street is the only Imperial Valley Transit corridor within
Downtown Brawley. Five ( ) bus stops exist along Main Street,
located at the intersections of nd Street (southeast corner), 3rd
Street (northwest corner), Plaza Street (northeast corner), and 10th
Street (both the northeast and southwest corners). A new “time
point” bus depot is strategically planned on a vacant parcel located at
the southwest corner of th Street and Plaza Street, right within the
heart of Downtown. The site will contain approximately 3 to 4 bus
bays with more frequent service during the weekday and weekends.
Vehicular Paths -- See Figure 3-10 (Vehicular Paths). While the
circulation concept emphasizes pedestrian, bicycle and transit
user connections, it also considers the street network accessible
to motorists. Main Street, Plaza Streets and Imperial Avenue are
the primary streets accessing Downtown from surrounding parts
of the City, but special design considerations should be given to
traffic calming where motorists interface most with pedestrians
and bicyclists. This analysis is also important in understanding the
preferred locations for parking within Downtown.
Parking Options -- See Figure 3-11 (Conceptual Parking Plan). The
circulation concept presented provides diverse opportunities for
surface parking in Downtown. Options include a combination of onstreet
parallel and angled parking spaces, as well as off-street parking
spaces located in consolidated lots at the rear of buildings along
Main Street. An estimated increase of 80 total parking spaces can
be accommodated through a combination of these options. Special
design considerations should be geared toward provided safe, well-lit
and attractive paseos or alleys leading to rear parking lots, as well as
to including some larger parking spaces throughout Downtown for
travelers passing through Brawley with campers, th Wheels, etc.
3.4 Development intensity
3.4.1 Existing Land Use Calculations
Downtown Brawley consists of approximately 110 acres, parcels and a
little over one (1) million square feet of existing civic, commercial, institutional
and industrial uses. Approximately 1 0 dwelling units also exist within the
Specific Plan Area, represented by a mixture of single-family residential and
multi-family homes.
3.4.2 Maximum Build-out
Table 3-1 (Maximum Build-Out) summarizes the maximum build-out
calculations for the Civic Center, West Village and East Village Districts.
These calculations factor in the market absorption study projected for the
next years, as well as the catalyst projects identified in the vision plan.
The total build-out projections for each land use account for an overage
buffer, allowing for the possibility of more rapid redevelopment growth than
anticipated in the market absorption study.