Downtown Specific Plan - Part 1 - City of Brawley

3.3.2 Catalyst Projects
Based on discussions during the community workshops and with City
Staff, several potential catalyst projects were identified within Downtown.
Catalysts are progressive and promising projects that, when implemented,
have strong potential of influencing the initiation of other redevelopment
efforts within the immediate vicinity. In effect, catalyst projects are strategic
in helping a community to see change and gain momentum behind a larger
redevelopment vision.
Civic Center District (I)
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City Hall and Library Expansion -- As population growth demands
it, expansion of these public facilities will serve as iconic buildings
representing the Brawley’s civic core and as the architectural backdrop
for community events to be held in the Main Street Plaza.
“Convertible Street” (Main Street Plaza) -- Install decorative in-set
crosswalk/public gathering area pavers within the core segment
of Main Street that connects City Hall and Library to the Post
Office and Council Chambers. Allow for temporary closure of the
Main Street segment between the proposed roundabouts at each
intersection with Plaza Street for frequent community events.
Historic Brawley Theater Renovation (Existing Vacant Building) --
Reuse the historic theater facade in redeveloping this property as a
small-scale cinema with adjoining retail and dining uses.
Planned Imperial Valley Bus Depot (Existing Vacant Site) -- Construct
a modern and architecturally iconic bus depot with 3 to 4 bus
covered bus bays, a ticket kiosk and adjoining retail uses.
New Street-Fronting Retail and Office (Existing Police Station) -- As
population growth demands expansion and possible relocation of the
existing Police Station, this site becomes a prime location for iconic
gateway buildings that include ground floor retail and upper level
office/professional and/or residential uses.
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Downtown Vision
New Community Valley Bank (Existing Vacant Site) -- This site
includes a development approval for a future Community Valley
Bank. While the approved site plan includes street-fronting parking
and buildings to the rear of the site, a preferred alternative includes
“flip-flopping” those uses should the plan be abandoned. This site is
also a prime location for iconic gateway buildings with street-fronting
uses that activate sidewalks and enhance the pedestrian experience.
Public Facility Expansion (i.e. Elks Lodge and Boys & Girls Club) --
Future expansion and adaptive reuse of these existing public facilities.
Facade Rehabilitation Program (Existing Main Street Storefronts) --
Retain and seismically retrofit these historically-significant storefronts.
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