Intercultural Business Etiquette
Intercultural Business Etiquette
Intercultural Business Etiquette
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Honduras<br />
Greetings, titles, business cards<br />
• Men and women shake hands when greeting and maintain<br />
direct eye contact.<br />
• Titles are important. You may speak directly to someone by<br />
using only his or her title, without including the last name.<br />
– A Ph.D. or a physician = Doctor (dok-TOR)<br />
– Teacher = Profesor (pro-fe-SOR)<br />
– Lawyer = Abogado/a (a-bo-GA-do/da)<br />
• Persons who do not have professional titles should be<br />
addressed as:<br />
– Mr. = Señor (sen-YOR)<br />
– Mrs. = Señora (sen-YOR-a)<br />
– Miss = Señorita (sen-yor-I-ta)<br />
• Most Latinos have two surnames: one from their father, which<br />
is listed first, followed by one from their mother. Only the<br />
father’s surname is used when addressing someone<br />
• There is no specific ritual surrounding the giving of business<br />
cards. Treat the card with respect and interest.<br />
• It is advisable to have one side of your business card<br />
translated into Spanish. Present your business card with the<br />
Spanish side facing the recipient.
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