Intercultural Business Etiquette

Ukraine
Communication style
• No rarely means no, and Ukrainians will usually assume
that your “no” doesn’t mean no as well. For example, if
they say no when you offer them food, they expect it to
be offered again and again, and vice versa.
• Many Ukrainians will dance around a subject, especially
if it is a difficult or uncomfortable topic. They may try
not to tell you things if they’re afraid they will upset you
– even things you think you should know.
• Ukrainians tend to stand a bit less than arm’s length
apart during conversation.
• There is not much touching during conversations,
especially at first meetings.
• Direct eye contact is the norm and is expected.
• People often yell at strangers freely if they feel it is
necessary.