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GUIDE TO INTERNET MARKETING

GUIDE TO INTERNET MARKETING

GUIDE TO INTERNET MARKETING

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11<br />

Share This Ebook!<br />

www.Hubspot.com<br />

the essential step-by-step guide to internet marketing<br />

There are a number of different tools you can use to determine the competitiveness of a specific<br />

keyword as well as suggest and help you brainstorm new keyword ideas. these tools include the<br />

google keyword tool or Hubspot’s keyword tool.<br />

Another important factor for picking keywords is their relevance to your business. while some<br />

obscure terms might be easy to rank for, they might not be relevant to your business.<br />

You should find a balance between relevance and difficulty. Choose keywords that match your<br />

business well. Note that these keywords don’t have to be perfect at first. You can try out different<br />

ones to see which work best for you.<br />

K<br />

desIgN ANd optImIze youR websIte ARouNd youR keywoRds<br />

Now that you’ve chosen your keywords, you should incorporate them into your website.<br />

optimize your website to include mentions of these words in key places. for instance,<br />

the images you use, especially those on the home page, should include alt text that<br />

reflects your keyword strategy.

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