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11<br />
Share This Ebook!<br />
www.Hubspot.com<br />
the essential step-by-step guide to internet marketing<br />
There are a number of different tools you can use to determine the competitiveness of a specific<br />
keyword as well as suggest and help you brainstorm new keyword ideas. these tools include the<br />
google keyword tool or Hubspot’s keyword tool.<br />
Another important factor for picking keywords is their relevance to your business. while some<br />
obscure terms might be easy to rank for, they might not be relevant to your business.<br />
You should find a balance between relevance and difficulty. Choose keywords that match your<br />
business well. Note that these keywords don’t have to be perfect at first. You can try out different<br />
ones to see which work best for you.<br />
K<br />
desIgN ANd optImIze youR websIte ARouNd youR keywoRds<br />
Now that you’ve chosen your keywords, you should incorporate them into your website.<br />
optimize your website to include mentions of these words in key places. for instance,<br />
the images you use, especially those on the home page, should include alt text that<br />
reflects your keyword strategy.
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