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the essential step-by-step guide to internet marketing<br />
this will increase your chances of getting found by<br />
people searching with those keywords, which will<br />
drive more and better quality traffic to your busi-<br />
ness’ website.<br />
As a business professional, you should make sure the right<br />
people are finding your business online. In this section, you<br />
will learn how to define which keywords will maximize your<br />
potential to draw in relevant traffic from search engines.<br />
While it’s difficult to know exactly which keywords<br />
will get the most relevant people to find your busi-<br />
ness, there are ways to determine the popularity<br />
and competitiveness of certain keywords. you can<br />
also test and analyze how effective different key-<br />
words are in drawing visitors to your site.<br />
keyword research is an ongoing process that should be followed closely.<br />
It gives valuable insight on industry trends and product demand. com-<br />
prehensive keyword research can help you grow your organic traffic and<br />
save you from spending money on pay-per-click (ppc) campaigns such<br />
as google Adwords.
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