GUIDE TO INTERNET MARKETING

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44 Share This Ebook! www.Hubspot.com the essential step-by-step guide to internet marketing step 4: test, meAsuRe & IteRAte offers, calls-to-action and landing pages are the core elements of the conversion process, but you can’t stop there. If you just have a single conversion pathway, you have very little insight into the process and the way it performs. In order to improve your conversion process, you need to constantly measure and experiment. the marketing metrics you should watch closely include the click- through rate of your call-to-action, conversion rate of your landing page and the number of new leads and sales an offer resulted in. get a more granular look into these metrics by reading our free ebook “An Introduction to Inbound marketing Analytics. In order to determine which elements best help you achieve your goals, you have to test different ctAs, landing pages and offers. If a call-to-action has been on your homepage for a month, vary the messaging or swap out an entirely new ctA, and after another month, measure which one performed best. If landing page conversions are low, make a change to the page layout and measure the results. don’t be afraid to test different variations; you can always switch back if the old version worked better. It will be worth it when you’ve found the best combination that increases your site’s conversions. once you become more familiar with this process, you can grab our ebook “An Introduction to A/b testing” which will show you how to optimize different elements of your marketing funnel through split testing.
45 STEP 6 Share This Ebook! www.Hubspot.com the essential step-by-step guide to internet marketing NURTURE LEADS wITH TARGETED MESSAGES
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Page 3 and 4: 3 Hubspot’s All-IN-oNe mARketINg
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Page 13 and 14: 13 Now that you’ve chosen your ke
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GUIDE TO INTERNET MARKETING

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