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47<br />
Share This Ebook!<br />
www.Hubspot.com<br />
the essential step-by-step guide to internet marketing<br />
tHe coNcept of leAd NuRtuRINg<br />
simply put, lead nurturing is a system that allows you to send an automated series of email<br />
messages to an early stage lead in order to pre-qualify them before handing them over to your<br />
sales team.<br />
As a marketer, you know that getting leads is fantastic - but not all leads are<br />
at the point where they can be considered sales-ready. depending on whose<br />
research you read, only 5% - 25% of the traffic on your site is actually ready to do business with<br />
you at that moment; the rest of the visitors are in a research mindset.<br />
take a look at your existing sales funnel. How long does it<br />
typically take a lead to become a customer after his or her first inquiry?<br />
does the sales cycle vary for different types of purchases?<br />
equipped with the answers to these questions, you can build<br />
some effective lead nurturing campaigns and leverage this<br />
marketing channel to qualify leads and help your sales<br />
organization. learn the fundamentals of lead nurturing by reading<br />
our free ebook “An Introduction to lead Nurturing.”
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