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61<br />
www.Hubspot.com<br />
customeRs<br />
you should always be mapping your campaigns and channels<br />
to customer acquisition. How many sales did you close this<br />
month? How does that compare to last month’s performance?<br />
Share This Ebook!<br />
the essential step-by-step guide to internet marketing<br />
the ability to make this comparison is invaluable to any market-<br />
ing organization. Not to mention how happy these return-on-<br />
investment (RoI) numbers are going to make your boss.<br />
tRAffIc, leAds ANd sAles by keywoRds<br />
Remember the first step of this ebook? It was all about creating a keyword strategy. To achieve<br />
this task successfully, you need to know which keywords are drawing in the most visitors to your<br />
site. this is actually data that google Analytics can provide you with easily. However, you should<br />
go deeper than that. which keywords brought in the most sales? Hubspot’s integrated software<br />
can provide you with these insights, enabling you to take your keyword strategy to the next level.<br />
VISITS LEADS SALES
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