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54<br />
“<br />
Share This Ebook!<br />
www.Hubspot.com<br />
the essential step-by-step guide to internet marketing<br />
The primary message to marketers:<br />
optimize for mobile devices.<br />
It’s clear that mobile platforms are becoming more and<br />
more of a consideration when it comes to internet market-<br />
ing. the growth of the iphone and android platform smart-<br />
phones is going to continue, with reports saying that sales<br />
of smartphones, tablets and notebooks are expected to<br />
grow 26% annually through 2015. If you are trying to market<br />
on the mobile web, you need to consider the importance<br />
of creating quality content that can be easily consumed on<br />
mobile devices, such as smartphones or tablet computers.<br />
How to optImIze foR mobIle<br />
”<br />
the topic of mobile marketing is being tossed around frequently in marketing circles, often with<br />
many different intended meanings. while mobile marketing can mean many things, there is one<br />
primary message being conveyed to marketers looking to take advantage of mobile: optimization<br />
of websites for mobile viewing.
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