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www.Hubspot.com<br />
the essential step-by-step guide to internet marketing<br />
gettINg set up wItH bloggINg<br />
many paid and free tools let you easily publish<br />
content online. when selecting a business blog-<br />
ging platform, however, you need to consider a few<br />
special requirements. first, make sure your blog is<br />
a section of your business website.<br />
without a blog, a website is like a<br />
brochure that doesn’t change often.<br />
A blog makes your website more dynamic by automatically injecting new content every time an<br />
article is published. search engines reward higher rankings to websites that consistently add<br />
fresh content, and these higher rankings translate into new visitors and leads for your business.<br />
bloggINg plAtfoRms to coNsIdeR<br />
If you are looking for a blogging platform for your business, among<br />
your options you’ll find Wordpress, HubSpot, TypePad, Drupal<br />
and posterous. All these platforms offer a content management<br />
system (cms) that enables you to easily add content to your blog,<br />
without needing to know any Html code. thus, you can update<br />
your site without having to wait for a webmaster to make changes.<br />
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