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the essential step-by-step guide to internet marketing<br />
metRIcs to tRAck ANd RepoRt oN<br />
In order for your refinements to have a big impact, you need to monitor several key factors.<br />
Before diving into how to improve them, let’s first discuss what the relevant metrics are. This is<br />
just a minimal list of what you should be monitoring. for the complete list, check out our ebook<br />
“An Introduction to Inbound marketing Analytics.”<br />
mARketINg gRAde<br />
Instantly find out the weaknesses and strengths across your marketing funnel. your marketing<br />
grader report will reveal information that will guide you through any optimization process.<br />
tRAffIc<br />
overall, how many people are coming to your website? look<br />
into what channel drove the most and least visits. take that<br />
knowledge, make iterations and launch campaigns that will<br />
increase visits.<br />
leAds<br />
How much of this traffic are you converting into leads and potential customers? This number<br />
should be constantly growing to ensure a steady flow of revenue.
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