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www.Hubspot.com<br />
the essential step-by-step guide to internet marketing<br />
Once you have created these profiles, you can explore LinkedIn’s other tools widely used for mar-<br />
keting. the professional network has two major features that are of particular use to businesses<br />
for lead generation and customer acquisition.<br />
lINkedIN gRoups<br />
the groups feature allows linkedIn users to create and<br />
participate in discussions around a topic within linke-<br />
dIn. groups can be a great way to make potential busi-<br />
ness connections and share relevant blog content or<br />
new offers.<br />
lINkedIN ANsweRs<br />
the second feature, linkedIn Answers, enables you to<br />
find people publicly stating they have a specific chal-<br />
lenge or need. Identifying these questions and respond-<br />
ing with resources of yours that answer that person’s<br />
question can turn into a great marketing opportunity for<br />
your business. ultimately, you can generate high-quality<br />
traffic and leads from LinkedIn Answers.<br />
for more information about how to use linkedIn for business, access Hubspot’s free ebook,<br />
“learning linkedIn from the experts.”<br />
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