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GUIDE TO INTERNET MARKETING

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13<br />

Now that you’ve chosen your keywords, you should increase<br />

your website’s chances of ranking for those keywords. search<br />

engine optimization (seo) is about doing just that!<br />

In order to get found through search engines, you should aim<br />

to be on the first page or in the first few results pages for your<br />

Share This Ebook!<br />

www.Hubspot.com<br />

the essential step-by-step guide to internet marketing<br />

“<br />

Aim to be on the first page.<br />

”<br />

keywords. today that is easier to achieve than a couple of years<br />

ago thanks to social media. If you have created a google+<br />

business account, for instance, that will be immensely helpful<br />

in your seo efforts. that is why you need to make sure you are<br />

optimizing all your social media profiles to include updates with<br />

major industry keywords.<br />

google suggests that you design your website for visitors, and not for search engines. while you<br />

should keep this principle in mind, it is worthwhile to learn a bit more about seo in order to bet-<br />

ter optimize your site.<br />

s

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