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p<br />
q<br />
coNteNt stRAtegy<br />
the essential step-by-step guide to internet marketing<br />
Determine which content is bringing you the most traffic and leads. This could be an<br />
opportunity to either focus more on that kind of content, or refine your promotion of<br />
other content.<br />
socIAl medIA pRomotIoNs<br />
evaluate which social media channels are generating the most site visitors and leads.<br />
Again, you can either focus on your successful social media platforms, or try improv-<br />
ing your performance in your less successful ones.<br />
leAd NuRtuRINg & emAIl mARketINg<br />
maybe you’re sending emails too frequently -- or not frequently enough. maybe the<br />
calls-to-action in your email are not appropriate for your audience. Always keep ex-<br />
perimenting and testing.<br />
M<br />
Again, a great resource for optimizing your marketing funnel is our ebook “An Introduction to A/b<br />
testing.” grab your free copy now to get started with split testing.
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