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63<br />
steps foR ImpRoVemeNt<br />
Share This Ebook!<br />
www.Hubspot.com<br />
the essential step-by-step guide to internet marketing<br />
the following are some suggestions for improvement of the steps we have outlined in this ebook.<br />
These refinements should help you reach your broader goals:<br />
K<br />
s<br />
keywoRds<br />
try new keywords or variations of keywords to see if they help you get found better.<br />
since each page on your site can incorporate different keywords, there are tons of<br />
ways to do this.<br />
oN-pAge seo<br />
see if changing a simple on-page factor can help boost visits. examples of on-page<br />
factors are page title, meta description, and headings. As a simple test, try changing<br />
the page title of one of your web pages to see if you generate more traffic.<br />
coNVeRsIoNs<br />
try new things with your conversion forms or landing pages. for example, make a<br />
change to the layout by switching up the form placement or featuring an image that’s<br />
completely different from what you currently have.<br />
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