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43<br />
Share This Ebook!<br />
www.Hubspot.com<br />
the essential step-by-step guide to internet marketing<br />
Be clear and specific when describing your offer in the call-to-action and the landing page. If<br />
you’re giving away a free guide, have the ctA read, “download our fRee guide to x.” If you’re<br />
hosting a free webinar, say “Register for our fRee webinar on x.” x should clearly convey a com-<br />
pelling benefit of receiving the offer. Reflect these same benefits on the landing page so that<br />
you create alignment between the two. Here’s an example of a typical Hubspot landing page:<br />
for more tips on creating optimized landing pages, check out our free ebook, “optimizing land-<br />
ing pages for lead generation and conversion.”
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