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39<br />
Share This Ebook!<br />
www.Hubspot.com<br />
the essential step-by-step guide to internet marketing<br />
“<br />
People are visiting your site, but<br />
those visits aren’t leading to new<br />
customers. What to do?<br />
”<br />
by now, you should have already launched your blog, optimized your website to get found, and<br />
started participating in and promoting you content via social networks. If it’s been several<br />
weeks, by now you should have started to see a spike in traffic to your website.<br />
There’s only one problem. All that traffic to your site isn’t leading to any new business! People<br />
are visiting your site, but those visits aren’t leading to new customers -- or even new sales leads.<br />
so what do you do?<br />
simple: focus on conversion. Right now you are still<br />
at the top of your marketing funnel. you need to move<br />
down and start converting your website visitors into<br />
sales leads. to do this, decide on a compelling offer<br />
for your prospects, create a call-to-action to promote<br />
your offer, and launch a landing page with a form for<br />
visitors to submit their information. finally, measure<br />
and iterate the whole process. In this section, we will<br />
go over the conversion process in more detail.<br />
[<br />
you ARe HeRe
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