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www.Hubspot.com<br />
the essential step-by-step guide to internet marketing<br />
key compoNeNts of A gReAt blog post<br />
so what does a good business blog post look like? A well-constructed article includes several key<br />
components essential for attracting traffic and converting the traffic into leads:<br />
A compellINg ARtIcle tItle<br />
Your blog article’s title is the first thing people will see, so it should clearly indicate<br />
what the article is about. Clarity and specificity attract readers and prompt them to<br />
share the post with their networks. your titles should also appeal to search engines:<br />
remember to include an industry keyword in your title for seo purposes.<br />
well wRItteN & foRmAtted text<br />
the body of your article should be well-written and formatted in a way that makes it<br />
easy to read. consider using header tags and bullet points to break up the content<br />
into sections. Ask a coworker or a friend to review the post before you publish.<br />
Add multImedIA coNteNt<br />
Relevant multimedia content can make a blog article more memorable and fun to<br />
read. It also helps to break up the text to make it more pleasing to the eye. Aim to add<br />
at least one relevant image per blog post. slideshow presentations, video and info-<br />
graphics are examples of other multimedia content you can feature.
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