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the essential step-by-step guide to internet marketing<br />
gettINg stARted wItH twItteR foR busINess<br />
twitter is a social network on which people share 140-character mes-<br />
sages. users “follow” or subscribe to each other’s updates and can<br />
receive messages via multiple technology devices, including desktop<br />
computers, smart phones, and text messages.<br />
understanding how and if people are talking about your business and industry on twitter will dic-<br />
tate your decision on whether you should invest the time to start and manage a twitter account<br />
for your business. If you decide that twitter is right for your business, you can visit twitter.com to<br />
sign up for a free account. Here are a few tips for setting up a business twitter account:<br />
use the name of you business as your twitter username.<br />
Use your business logo or a picture of the person managing the account as the profile<br />
image for the account.<br />
create a custom twitter background that provides additional information about your<br />
business.<br />
Use tools like HootSuite or TweetDeck to determine industry influencers and potential<br />
customers that your business should follow.<br />
for more tips on how to use twitter for business, view Hubspot’s free webinar, “How to use twit-<br />
ter for marketing & pR.”
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