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23<br />
Share This Ebook!<br />
www.Hubspot.com<br />
_<br />
sepARAte keywoRds wItH dAsHes<br />
the essential step-by-step guide to internet marketing<br />
for your internal page uRls, separate individual keywords with dashes (-). for<br />
example: http://hubspot.com/marketing-resources/ is a good uRl that captures<br />
‘marketing’ and ‘resources’ as keywords.<br />
cReAte stAtIc uRls, Not dyNAmIc oNes<br />
A static uRl is one that stays the same. As explained in this webconfs article, a<br />
dynamic uRl looks like this:<br />
http://www.somesites.com/forums/thread.php?threadid=12345&sort=date<br />
A static uRl looks like this:<br />
http://www.somesites.com/forums/the-challenges-of-dynamic-urls.htm<br />
You can find how to create static URLs with your web server software: do a Google<br />
search on “create static uRl” + (name of your server software).<br />
H
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