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58<br />
“<br />
Share This Ebook!<br />
www.Hubspot.com<br />
the essential step-by-step guide to internet marketing<br />
At the bottom of the funnel, review<br />
the performance of your various<br />
marketing activities.<br />
Now you are surely moving to the bottom of the<br />
sales and marketing funnel. that means you<br />
need to review the performance of your various<br />
marketing activities, identify the winning ones<br />
and eliminate or drastically modify the ineffec-<br />
tive campaigns. In this section we will review<br />
some metrics to monitor and suggestions for<br />
refining your Internet marketing strategy.<br />
”<br />
steps foR ANAlyzINg & RefININg<br />
INteRNet mARketINg stRAtegIes<br />
ImplemeNt AN ANAlytIcs pRogRAm<br />
you<br />
ARe<br />
HeRe<br />
In order to track the performance of your efforts, you need to have an analytics program in place.<br />
Hubspot’s marketing analytics tie to your cRm solution and reveal astonishing data not only on<br />
traffic and leads, but also on new customers acquired from various channels and campaigns.<br />
google Analytics is a another great tool designed to help marketers analyze website traffic.<br />
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