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25<br />
blogging platforms like Hubspot, wordpress and<br />
blogger have made publishing content on the web<br />
easier than ever. Now that you have developed a<br />
clear understanding of your business’ keywords<br />
and optimized your website for search engines,<br />
your next step should be to attract more visitors.<br />
blogging and creating other content like ebooks<br />
and webinars are powerful ways to drive the right<br />
people to your business online.<br />
Share This Ebook!<br />
www.Hubspot.com<br />
the essential step-by-step guide to internet marketing<br />
Blogging is a powerful way to<br />
help more people discover your<br />
business online.<br />
“<br />
”<br />
How to tHINk About busINess bloggINg<br />
when blogging, take off your hat as a business owner or marketing manager and try to think like<br />
a magazine publisher. the goal of your business blog should be to publish articles valuable and<br />
non-promotional articles, much in the way a column or an article in an industry magazine would<br />
be. Also, think about the words you are using. Avoid industry jargon that only your employees<br />
would understand. Just as in the process of designing a keyword strategy, think of the words your<br />
customers use to describe your business and apply those phrases to your blogging language.
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