OBTAINER - QNET
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BACKGROUND<br />
<strong>OBTAINER</strong>: India has recently been ranked as one of the larg-<br />
est economies in the world. Can you tell our readers the history of<br />
the India Direct Selling Association? When did it start and what<br />
are the major challenges you have overcome?<br />
IDSA: Indian Direct Selling Association (IDSA) is an autonomous,<br />
self-regulatory body for the Direct Selling industry in<br />
India. The Association acts as an interface between the industry<br />
and policy-making bodies of the Government facilitating the<br />
cause of Direct Selling sector in India. IDSA was formed with<br />
five companies to protect the ideals and opportunities of Direct<br />
Selling industry in India. The Association was incorporated in<br />
Mumbai in 1996 and moved its registered office to New Delhi in<br />
1998, from where it continues to operate till now.<br />
IDSA has managed to create an environment conducive to the<br />
growth of the Direct Selling industry in India, partnering indus-<br />
try and government alike through advisory and consultative<br />
activities.<br />
<strong>OBTAINER</strong>: Ponzi and quick money making schemes seem to be<br />
prolific in India, what with the recent case of Speak Asia. What advice<br />
would you give to a person aspiring to be a budding entrepreneur?<br />
114 <strong>OBTAINER</strong> WORLDWIDE 07/2012<br />
IDSA: We at the IDSA has been concerned over the mushrooming<br />
of dubious and fraudulent money schemes and have been actively<br />
involved in creating knowledge awareness about the differences<br />
between genuine Direct Selling companies and illegitimate pyra-<br />
mid schemes through conducting knowledge forums for press/<br />
media in different city of India.<br />
IDSA clearly differentiates that companies offering remuneration<br />
based on recruitment are a sure indication of their dubious character.<br />
Product sale is a key driver of the right Direct Selling companies.<br />
All genuine Direct Selling companies offer 100% money back<br />
guarantees on product sales and business opportunity whereas a<br />
fraudulent company has no such offer. This should be taken as a<br />
benchmark to patronize schemes being offered.<br />
Direct Selling is a business opportunity and not an investment<br />
opportunity; any company promoting instant financial gains<br />
within a very short duration of investing money is a fraud<br />
company.
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