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COLUMN Personal Branding How Do I Become a Brand? 136 <strong>OBTAINER</strong> WORLDWIDE 07/2012
THERE are people in this world whose names we immediately connect with certain things: Steve Jobs revolutionized the computer industry. Walt Disney conjures up a smile on our lips. For many people Lionel Messi is a football god. Oprah Winfrey, an icon in show business. They all have one thing in common: People know them for what they do. They are personalities many people look up to. People whose voice carries great weight. One of my acquaintances took over his father’s firm a few years ago and within 4 years he had increased the turnover more than fifteenfold. Within the shortest time imaginable he managed to become an eminent authority in his field. He became well-known far beyond the borders of his own country and today he’s able to reap the fruits of his labors. Can it be an advantage in recommendation marketing to be such a person? Absolutely. But how do you become such an individual? How do you become well-known? How do you become a recognized specialist in your field? The answer is simple: personal branding, the establishment of a person as a brand. In the still young 21st century we’ve already experienced many developments. We live in the Information Age, in the Digital Age. Never has it been so easy to reach so many people, e.g. through viral marketing. Most people have already heard of teenage parties which became mass events involving thousands through Facebook & Co. Through skillful use of these new media it’s possible today for anybody to become a brand. COLUMN 07/2012 <strong>OBTAINER</strong> WORLDWIDE 137
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07 • 12
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Today a reader, tomorrow a leader.
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This ISSUE Dear readers, Despite th
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FlexKom Hits the Ground Running in
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Experience Results. I would be happ
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Trailblazing Direct Selling Giant Q
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adequate turnover and make their ma
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QNET'S Amezcua is designed to balan
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Master of One on One, Joseph Bismar
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Pathman Senathirajah, the Network C
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Nutrition Olé Olive Leaf Extract p
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Luxury & Collectibles The Umayal Co
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Introducing QNET’s Life Site Mark
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obesity by banning soft-drinks, dit
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minded people can now drink it with
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Everyone is talking about lia sophi
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Christel Kjaer Is DubLi Network's F
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Sitetalk makes history: 100 million
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and firstlines who want to get invo
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Well-being with heads The product i
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PM-International AG Eine Marke von
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The London 2012 Summer Olympic Game
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Thailand Convention 2012 Sticking w
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• Revolutionary convergence of tw
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500K Select Oleg Ogromnovy had the
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Vorwerk Is Tops in Direct Sales If
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SHORT CUT Having traveled from far
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SHORT CUT The Great Pretzel Fun Run
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CLOSE UP For Ilhan Dogan success an
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CLOSE UP 64 OBTAINER WORLDWIDE 07/2
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CLOSE UP A “Must Have” Product
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CLOSE UP 68 OBTAINER WORLDWIDE 07/2
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70 OBTAINER WORLDWIDE 07/2012 Julia
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CLOSE UP The MLM industry has embra
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CLOSE UP everyday products and a go
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This is your chance. Achim Hickmann
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LIFESTYLE BACKGROUND A Quick Guide
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BACKGROUND Mobile businesses >>>>>>
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BACKGROUND social selling >>>>>>>>>
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SHORT CUT 84 OBTAINER WORLDWIDE 07/
Page 86 and 87: SHORT CUT “SOMNIUM comes from Lat
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Page 91 and 92: As Peru's Economy Booms So Does Dir
Page 93 and 94: From 2001 to 2010, the direct selli
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Page 99 and 100: more than a few minutes can cause o
Page 102 and 103: fLEXKOM BENEFITS oF oNLINE SHoPPING
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Page 112 and 113: India’s Direct Selling Associatio
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Page 118 and 119: BACKGROUND India is dominated by fe
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Page 122 and 123: The planned mandatory pension insur
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Page 127 and 128: SHORT CLOSE CUT UP New Face of Netw
Page 129 and 130: SHORT CLOSE CUT UP “Never get awa
Page 131 and 132: to success.’ Anyone would be fill
Page 133 and 134: COLUMN Hocus Pocus Magic Happens Wh
Page 135: COLUMN One of the best ways to achi
Page 139 and 140: all the time and you have to consta
Page 141 and 142: 8. Begin your global organization b
Page 143 and 144: I have never paid anyone a signing
Page 145 and 146: Reading Minds Can Be So Easy! ho ha
Page 147 and 148: BRING YoURSELF INTo A GooD BALANCE!
Page 149 and 150: “The female sales manager of a co
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Page 154 and 155: COLUMN praise your staff and employ
Page 156 and 157: COLUMN Encourage the ability to cri
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