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all the time and you have to constantly look around for new
opportunities. You always want to keep one step ahead of your
competitors, don’t you?
6. CONTINuE TO EDuCATE AND TRAIN YOuRSElF.
The world is constantly changing. Therefore you also have to
keep up with the times, or the times will pass you by. The
current state of knowledge of the human race is expanding
day by day. Also in your field it’s quite certain that there are
constant innovations. Always be on top of things. Inform yourself
about latest developments as often as possible. You’d like
to be sure that the next great thing in your industry won’t get
past you forcing you to jump onto the bandwagon when all the
carriages have already been occupied.
7. DON’T BE A YES-MAN, FORM YOuR OWN OpIN-
ION INSTEAD. Otherwise you’ll be building up other people’s
brands and not your own. Before you adopt an opinion, consider
whether it’ll fit you and your brand. A false statement made by
you can completely alter the image of your brand.
8. OThER pEOplE hAvE TO BE TAlKING ABOuT
YOu. Get to know new people every day. Contacts are the key
to success. For a successful networker like you that is, of course,
nothing new. Surround yourself with opinion leaders and be
one yourself. You need people with influence around you. Have
you ever heard about being in the right place at the right time?
Sometimes just a little bit of scandal is also sufficient and, bingo,
you’re the topic of discussion. But be careful with this because it
can also backfire.
Another very important point, but one that doesn’t fit in the list,
is something that hardly anybody will tell you. For me it’s the
key to success. No matter which personality I’ve been talking to,
every single one of them has done just this: Work your heart out.
To make your brand well-known, to be ubiquitous all the time,
to be considered a specialist, you have to invest a lot of time.
Perhaps nothing will happen for 6 months or 12 months or
maybe even as long as 18 months. Often people work 80 hours
a week or more and see no success, but suddenly the breakthrough
happens.
In a study Malcolm Gladwell found that professionals train for more
than 10,000 hours to get to the top. It’s a hard road but there’s
hardly anything that feels more beautiful than getting there.
About David El Dib
Born in Vienna in 1976, he grew up in a sheltered environment. His mother was a teacher,
his father an entrepreneur and he learned, from early on, how to think like a business
person. In his childhood there never were opportunities to make significant strides since
their monthly income was just sufficient to make ends meet. While studying economics at
the Vienna Business School he realized that a normal working life did not offer sufficient
options for him. Thus, at the age of 21 he already became self-supporting.
Subsequently he worked as an investment banker for a renowned international
investment house where he advised large corporations and well-to-do clients with
regard to investment matters. An understanding of economics and an interest in his
fellow men made him, at an early age, a sought after interlocutor.
During recent years, he has guided tens of thousands of individuals by means of his
seminars in Europe, the USA, South America and Asia.
David is a globetrotter and keynote speaker. He coaches entrepreneurs and top
executives in areas of personal branding and customer orientation.
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