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BACKGROUND<br />
Mobile<br />
businesses<br />
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80 <strong>OBTAINER</strong> WORLDWIDE 07/2012<br />
social<br />
sharing<br />
>>>>>>>>>><br />
This year, you need more than just a<br />
stable, well-maintained website to house<br />
your products and services. Consumers<br />
are taking advantage of the latest mobile<br />
commerce trends and they expect you<br />
to do the same. Do you operate your<br />
business from the comfort of your own<br />
laptop or computer? Well, with the<br />
birth of the smartphone and the tablet,<br />
you can respond to business inquiries<br />
even when you’re on the go. Improve<br />
the online visibility of your site and<br />
your services and launch your business<br />
to new heights! Now you don’t<br />
have to miss another message or<br />
skip a potential customer!<br />
Social networking sites like Facebook and Twitter have no plans<br />
of taking it slow this year. They have devised a new way for you to<br />
remain constantly in-touch with your own social circle. Otherwise<br />
known as “frictionless sharing,” this trend allows you to share<br />
your latest endeavours (from your Tetris Battle scores to your<br />
most recent comments) without lifting a finger or clicking on<br />
anything on your screen. Simply approve the relevant application<br />
and everything you’ve been doing appears on your profile! It’s a<br />
bit like having your very own “News Flash” corner on one side of<br />
your screen. Although some people don’t mind this instant sharing<br />
scheme, a lot of users seem to find this trend a tad unnerving.<br />
Aside from sharing your posts about that awesome new video or<br />
that great weekend photo, this trend has the ability to somehow<br />
limit your sense of privacy. So make the necessary adjustments on<br />
your Social Reader or Spotify to take full advantage<br />
of this new sharing trend!