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The MLM industry has embraced the entire globe and Europe is no<br />
exception. The success story of Riccardo Vieri and Luana Sicari is true<br />
inspiration for others in this industry. As they set out an example for others,<br />
they see the MLM industry as a platform also meant for ‘smart people’ and<br />
not just those who have failed.<br />
Luana Sicari &<br />
Riccardo Vieri<br />
Riccardo Vieri and Luana Sicari are two young<br />
entrepreneurs who turned towards the boom-<br />
ing MLM industry for the ample opportunity<br />
and freedom it provides. But to them, MLM is<br />
a gateway to make a global presence. As their work starts<br />
in Italy this coming August, Luana Sicari and Riccardo Vieri<br />
seem content. An inventor as well as a coach, Riccardo Vieri<br />
saw immense promise in the MLM industry. Luana Sicari has<br />
immense expertise in face-to-face marketing, which helped<br />
her understand the nitty-gritty of the industry.<br />
Riccardo’s first ever encounter with the MLM industry was<br />
way back in 1989 through Europartners – a company working<br />
in the automotive domain. When asked about the motivations<br />
behind joining a home business way back in 1989, enthusiastic<br />
Riccardo Vieri recalled his tryst with an eminent international<br />
Amway leader who was on vacation to Italy. Riccardo Vieri<br />
started drawing parallels between the distribution model of<br />
Amway and Europartners. He could not have afforded to miss<br />
out on such a golden opportunity. Within a short span of 3<br />
72 <strong>OBTAINER</strong> WORLDWIDE 07/2012<br />
months of working for Europartners as a representative, Riccardo<br />
Vieri saw laurels of appreciation coming in and was made<br />
the General Director representing three companies.<br />
Riccardo Vieri has earned impeccable experience in the<br />
network marketing industry. His zeal and skills earned him<br />
the most important qualification rank while he served the<br />
industry as a representative. He has also served a European<br />
multinational network marketing company for 3 years as<br />
General Manager in which he had to manage the entire Western<br />
Europe. He co-founded an Italian network marketing<br />
company and gave 4 years of his life to its success. In his last<br />
experience with Network Marketing, Riccardo hit the highest<br />
European position with an MLM company in the field of telecommunications.<br />
Riccardo and Luana’s search for ‘something nice to do’ apart<br />
from their first business led them to their current company<br />
– Organo Gold. As they say, ‘we had to make a cold shower<br />
to start again the business, after our last run in the network<br />
but we made it.’ Organo Gold is DSA-approved and unique