OBTAINER - QNET
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SHORT CUT<br />
It is a tradition that PM events are linked with charitable<br />
activities – and this was also the case here! A special caliber of<br />
PM charity initiative was displayed by PM business partners in<br />
the “Cakes for a Good Cause” action. More than 85 home-baked<br />
small “works of art” were in great demand. The proceeds from<br />
their sale and PM’s donation for the children’s amusement<br />
park totaling about €6,200 are going to the “Das Kunterbunte<br />
Kinderzelt” organization for a special aid project against child<br />
poverty in Romania – more precisely for the “Kindernestchen”<br />
children’s daycare facility and its development. The total<br />
donations from the First PM Family Day in 2010 were what<br />
made the construction of this day care facility possible.<br />
After this it was proved that the extension of the successful PM<br />
car program to include vehicles with the logo of BeautyLine<br />
cosmetics is steadily finding increasing resonance. Numerous<br />
proud owners of a new “VW BeautyLine UP” received their<br />
brand new city runabouts, which will support further sales<br />
success, to the accompaniment of resounding applause from<br />
the audience.<br />
Indeed, and when the PM family celebrates properly, then it<br />
can get quite late: To round off the fantastic first day a perfectly<br />
choreographed fireworks display accompanied by music<br />
embellished the evening sky above the PM Logistics Center<br />
Europe. The subsequent summer night party with a live band,<br />
dancing and an amazing atmosphere until the early morning<br />
hours was the climax of the day, something nobody will forget!<br />
58 <strong>OBTAINER</strong> WORLDWIDE 07/2012