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COLUMN<br />
THe FirsT iMPression<br />
ALEXANDER PLATH<br />
148 <strong>OBTAINER</strong> WORLDWIDE 07/2012<br />
“Over and Over and Over Again”<br />
Business Etiquette<br />
Regarding Greeting<br />
Who Should Greet and Welcome Whom?<br />
IN THE<br />
first part of this series we took<br />
quite a close look at what “system”<br />
in the field of manners would help to decide who<br />
should behave in which way to whom: what I called the<br />
“coronet concept.”<br />
And we already used the coronet concept to decide who should greet whom and who<br />
should “welcome” whom. You remember: “Greeting is the verbal part, the bit where<br />
you “offer somebody the time of day.” “Welcoming” is the “physical” part, i.e. offering<br />
to shake hands.<br />
Our example the last time was the following:<br />
“At a public conference you (as CEO of your company) meet the purchasing manager of<br />
your customer. So he or she is wearing the coronet (as representative of your customer)<br />
and you greet him or her. Then he or she decides whether to shake hands or not.”<br />
Let’s take another example:<br />
2
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