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SHORT CLOSE UP<br />
CUT<br />
Bruno Grilo (born March 14, 1974) and Francisco Nunes<br />
(born November 6, 1978) are the perfect examples of<br />
how family ties can be turned into fruitful business<br />
relationships. Brothers-in-law turned business partners, Bruno<br />
and Francisco hail from the beautiful city of Lisbon, Portugal.<br />
Network marketing helped both of them attain a global status.<br />
As they recall, the chief motive behind joining a home business<br />
was to increase income and double fulfillment — something a<br />
traditional business could never have offered them. Initially,<br />
Bruno and Francisco perceived the MLM industry as only a<br />
part-time work option, and it was only after six months that<br />
they decided to consider it as a full-time business option. Bruno<br />
worked in the power tools business as a sales manager and<br />
Francisco worked as a pharmaceutical sales representative. Now<br />
both love the idea of working full-time in the MLM industry as it<br />
gives them much-desired freedom and satiates their ‘networking<br />
passion’ and helps them make ‘other people grow in life.’<br />
Their journey in the MLM industry began with another company<br />
six years prior. However, with passing time they felt the need<br />
for a ‘long-term company,’ the structure and product of which<br />
match the goals of Bruno and Francisco. In 2009, they hit the<br />
bull’s eye by choosing MonaVie from the lot. For the partners,<br />
choosing MonaVie was ‘one of the best decisions’ they had ever<br />
made in their lives. From the very beginning, both Bruno and<br />
128 <strong>OBTAINER</strong> WORLDWIDE 07/2012<br />
Francisco had an affinity towards the wellness industry that<br />
MonaVie truly epitomizes.<br />
Unlike many people in the MLM industry who keep on<br />
switching companies, Bruno and Francisco plan to stick with<br />
MonaVie. In fact, they call it their ‘last rodeo.’ Both of them<br />
seem to have fallen in love with MonaVie ‘not only because<br />
of the income, but because of the culture, the heart and the<br />
structure of this company.’ There is a feeling of safety in<br />
MonaVie and you always have the confidence that you can<br />
attract anyone to its ‘great products, great opportunity, great<br />
results, great working system and superior credibility.’<br />
When <strong>OBTAINER</strong> asked the two business partners about the<br />
USP of MonaVie, they seemed to be all up for it. According to<br />
them what set MonaVie apart are its products, ‘Distributors<br />
are just as excited about the positive experiences with the<br />
products as they are the opportunity, and this helps to improve<br />
retention levels. Distributors share the products that they have<br />
actually used and believe in.’ Price positioning is done carefully<br />
to offer good margin. MonaVie Active and MonaVie RVL are<br />
the two most focused products in Bruno and Francisco’s team.<br />
While MonaVie Active is ‘antioxidant with glucosamine,’<br />
MonaVie RVL is ‘Weight loss/control shake for blood sugar<br />
stabilization.’ In addition, MonaVie offers a ‘great compensation<br />
plan’ and a simple system that anyone can ‘dive in and duplicate.’