OBTAINER - QNET

BACKGROUND
OBTAINER: What support do you provide the member compa-
nies in way of training and education in-line with the generally
accepted Code of Ethics?
over the years, Direct
Selling has offered
self-employment
opportunities to
a large number of
people, especially
women. The number
of direct sellers in
India has almost
doubled between
2004 and 2009.
IDSA: We believe in utilizing its resources in providing train-
ing to its members to conduct operations ethically, we have
hosted Education Forums for distributors to address the
following key issues:
(a) To address the concerns of the distributors and make them aware
of the genuine Direct Selling and illegitimate pyramid schemes;
(b) To advice the distributors of their rights;
(c) To promote the code of ethics;
(d) To promote the authenticity seal of IDSA.
We also advice our member companies to follow the code of ethics.
116 OBTAINER WORLDWIDE 07/2012
OBTAINER: Andrea Jung, former WFDSA Chairman once said
that “Direct Selling is one of the most vibrant forms of microenterprise
on the planet, transforming not only the lives of individuals,
but also improving communities and driving positive
change in society at large.” To what extent is this the case in
Indian communities?
IDSA: The above statement holds true in the Indian context.
Over the years, Direct Selling has offered self-employment
opportunities to a large number of people, especially women.
The number of direct sellers in India has almost doubled
between 2004 and 2009. In the future, this sector is expected
to offer self employment opportunities not only in urban areas
but also in rural areas. Indirect employment is also generated
in manufacturing and the supply chain, as Direct Selling
companies develop India as a sourcing hub. The Direct Sell