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CLOSE UP<br />
everyday products and a good pay plan are its USPs. Although<br />
most companies sell good products, their company – Organo<br />
Gold – sells products that are really useful and do not affect<br />
people’s habits and behavior adversely. Taking the example<br />
of a group of any ten people, Riccardo and Luana explain that<br />
only one out of them might take food supplements but all ten<br />
of them have breakfast so the key is to make products that are<br />
consumed by one and all.<br />
Riccardo Vieri and Luana Sicari’s exposure to the MLM<br />
industry helped them develop a unique system for tracking<br />
records that ‘combines special face-to-face techniques with<br />
some automatic proprietary follow-up model.’ As sponsors,<br />
both Riccardo and Luana spend a lot of time in team building<br />
training. They take a unique approach to self motivation<br />
and they guarantee sure-shot success to those who use this<br />
system. They organize hotel meetings in new cities only when<br />
74 <strong>OBTAINER</strong> WORLDWIDE 07/2012<br />
three-fourths of the total participants is new. Otherwise, they<br />
work through face-to-face meetings and other media support<br />
to gather new and interesting contacts. They also conduct<br />
full-day trainings once every month and two-day intensive<br />
coaching every three months. In these training sessions, they<br />
explain their unique system to their network besides giving<br />
them the key to emerge as a protagonist in the MLM industry<br />
in their respective countries. These activities also spell<br />
Riccardo’s favourite quote is: “To find me around you do not have to look far, because<br />
for better or for worse in joy and in sorrow, in the exaltation and humiliation,<br />
actually I’m just a little piece of something that is present in many of you.”<br />
immense success for the company. In case of remote training,<br />
Riccardo Vieri and Luana Sicari take the help of web conferencing<br />
and online presentations. This methodology chiefly<br />
helps those who live far from the cities where trainings and<br />
weekly meetings are generally conducted. However, they do<br />
not rely on telephonic conferences and call them ‘cold system<br />
and old one.’ Their aversion towards talking over phone in<br />
general is also one of the reasons behind the same. In addi-
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