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Doing Business in Azerbaijan 2009 - Azerbaijan Export ...

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160 DOING BUSINESS IN AZERBAIJAN<br />

down your glass of vodka <strong>in</strong> one. Tak<strong>in</strong>g a sensible mouthful at<br />

each toast will be acceptable. Vodka glasses are constantly refilled.<br />

<strong>Azerbaijan</strong>is often dr<strong>in</strong>k fruit juice <strong>in</strong> accompaniment to the vodka.<br />

A traditional <strong>Azerbaijan</strong>i meal will comprise several courses. Salads<br />

and cheese usually start the meal, followed by various chicken, fish<br />

and lamb kebabs brought <strong>in</strong> echelons. Soup is less often served but<br />

Caspian sturgeon is popular and traditionally eaten with a sauce<br />

made from pomegranate (which has a strong flavour). Copious<br />

amounts of bread will also be served.<br />

<strong>Azerbaijan</strong>is smoke dur<strong>in</strong>g meals and will often take breaks<br />

between courses to have a cigarette and a few dr<strong>in</strong>ks before<br />

mov<strong>in</strong>g onto the next. Tea (or sometimes Turkish coffee) is often<br />

served at the end of a meal, usually with someth<strong>in</strong>g sweet.<br />

Conduct<strong>in</strong>g yourself <strong>in</strong> public<br />

When greet<strong>in</strong>g someone, shake hands firmly, but note that<br />

<strong>Azerbaijan</strong>is will resist shak<strong>in</strong>g hands while stand<strong>in</strong>g over the<br />

threshold of a door. This can lead to some confusion on arrival<br />

unless you are aware of the tradition. When depart<strong>in</strong>g, it is<br />

generally customary to aga<strong>in</strong> shake hands.<br />

Friends and relations will greet each other with either one or two<br />

kisses on the cheek, even men. It is better to avoid kisses as part of<br />

any greet<strong>in</strong>g or farewell until you are familiar with the custom.<br />

Woman can be quite offended if you attempt to kiss them on the<br />

cheek <strong>in</strong> situations where <strong>in</strong> other cultures it might be acceptable.<br />

When enter<strong>in</strong>g a room, if you are not automatically met by<br />

someone, greet the most elderly or most senior first. At social<br />

occasions, greet the person closest to you, then work your way<br />

around the room or table anti-clockwise.

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