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The Economic Value of Water and Ecosystem Preservation

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3. Characterization <strong>of</strong> Ecotourism in the San Antonio Bay Region <strong>of</strong> Texas<br />

3.1. Introduction<br />

<strong>The</strong> San Antonio Bay lies in one <strong>of</strong> the most ecologically complex <strong>and</strong><br />

biodiverse regions in all <strong>of</strong> North America. As more people become aware <strong>of</strong> the<br />

ecological treasures that exist there, ecotourism has developed into a rapidly<br />

growing sector <strong>of</strong> the regional economy. Tourism is among the top three<br />

industries in Texas, <strong>and</strong> ecotourism makes up a significant share <strong>of</strong> total tourism<br />

in the state (Dean Runyan Associates, 2004). One <strong>of</strong> the most popular<br />

ecotourism activities is birding. Texas is the number one birdwatching<br />

state/province in North America, <strong>and</strong> various protected areas within the San<br />

Antonio Bay <strong>of</strong>fer excellent locations to view birds <strong>and</strong> other wildlife. Birding<br />

organizations <strong>of</strong>ten list Aransas National Wildlife Refuge among the top ten<br />

birding locations within the United States. <strong>The</strong>re have been over 495 bird<br />

species recorded in the Coastal Bend region – more than all but four states<br />

(Coastal Bend Bays <strong>and</strong> Estuaries Program, n.d.).<br />

Ironically, while the ecotourism industry is growing, the Bay’s fragile<br />

estuarine ecosystem is facing pressure from other economic activities.<br />

Potentially, the largest problem that threatens the overall health <strong>of</strong> the Bay is a<br />

marked change <strong>of</strong> natural freshwater inflow that it receives. <strong>The</strong> increased<br />

pressure on both surface water <strong>and</strong> groundwater resources upstream by<br />

agricultural production, industry, <strong>and</strong> a rapidly growing urban population in San<br />

Antonio has altered the timing <strong>and</strong> volume <strong>of</strong> river inflow to the Guadalupe<br />

estuary. A large increase or decrease <strong>of</strong> incoming freshwater can affect “fish<br />

spawning, shellfish survival, bird nesting, seed propagation, <strong>and</strong> other seasonal<br />

activities <strong>of</strong> fish <strong>and</strong> wildlife (Environmental Protection Agency, 2005).” This<br />

delicate estuarine system is deteriorating because upstream water users rarely<br />

consider the water needs <strong>of</strong> an ecosystem.<br />

“An important obstacle to more widespread recognition <strong>of</strong> the ecosystem’s<br />

water needs is that the economic value <strong>of</strong> using water to sustain the regional<br />

ecosystem has never been quantified. Without ‘economic representation’ <strong>of</strong> this<br />

value, it is difficult for water managers, planners, <strong>and</strong> users to consider the<br />

ecosystem, along with agriculture, industry, <strong>and</strong> municipalities, when making<br />

water use decisions. A detailed underst<strong>and</strong>ing <strong>of</strong> the San Antonio Bay’s<br />

ecotourism sector <strong>and</strong> the role water plays in supporting it can help establish the<br />

ecosystem as an economically important user <strong>of</strong> the river inflows into the Bay.<br />

Without sufficient water, the region’s ecosystem will continue to decline, with<br />

potentially detrimental effects on the ecotourism industry. Within this overall<br />

context, this paper serves to characterize the ecotourism sector <strong>and</strong> its role in the<br />

regional economy <strong>of</strong> the San Antonio Bay (Mathis, 2004a).”<br />

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