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The Economic Value of Water and Ecosystem Preservation

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Table 3-2. Average Willingness to Pay by Activity (2002 Dollars)<br />

Activity<br />

Average <strong>Value</strong><br />

per Activity<br />

Day<br />

($)<br />

27<br />

Number <strong>of</strong><br />

Studies<br />

Evaluated<br />

Camping 30.95 18<br />

Picnicking 27.51 7<br />

Swimming 36.46 11<br />

Hiking 46.16 6<br />

Non-motorized<br />

Boating<br />

77.27 11<br />

Non-consumptive<br />

Wildlife<br />

35.24 7<br />

Source: Walsh, Johnson <strong>and</strong> McKean (1988)<br />

Unfortunately, it is impossible determine the total economic impact that<br />

visitors to the Birding Trail have on the region because there is no way to count<br />

them. S<strong>and</strong>i Ridgely, Director <strong>of</strong> Tourism <strong>and</strong> Events at the Rockport-Fulton<br />

Chamber <strong>of</strong> Commerce noted, “It’s difficult to determine the number <strong>of</strong> birders<br />

who come here to use the Trail. <strong>The</strong>y just come here <strong>and</strong> do their thing. <strong>The</strong>y<br />

don’t stop by the visitor’s center to be counted (Ridgely, 2005).”<br />

<strong>The</strong> Gulf Coast Bird Observatory <strong>and</strong> TPWD sponsor the “Great Texas<br />

Birding Classic,” along the Coastal Birding Trail. <strong>The</strong> Classic is a five-day<br />

competitive birdwatching tournament held each year in April to coincide with<br />

spring bird migration along the Gulf Coast. It utilizes the full length <strong>of</strong> the Great<br />

Texas Coastal Birding Trail <strong>and</strong> is considered the “biggest, longest, <strong>and</strong> wildest”<br />

birding tournament in the US. <strong>The</strong> purpose <strong>of</strong> the Birding Classic is to help<br />

“increase appreciation, underst<strong>and</strong>ing <strong>and</strong> conservation <strong>of</strong> birds along the Great<br />

Texas Coastal Birding Trail through education, recreation, nature tourism <strong>and</strong><br />

conservation fundraising (Texas Parks <strong>and</strong> Wildlife Department, 2005a).” In<br />

2004, there were 288 participants, which represented an 87 percent increase<br />

over 2001. Although 91 percent <strong>of</strong> the 322 participants in 2003 were Texans, 9<br />

percent came from 16 other states. In previous years, it has drawn international<br />

participation as well (Hudgins, 2005).<br />

A 1984 contingent valuation survey attempted to estimate the non-market<br />

value <strong>of</strong> whooping cranes <strong>and</strong> concluded that their value (including current use,<br />

anticipated future use <strong>and</strong> non-use value) ranged from $1 billion to $1.5 billion<br />

dollars annually for U.S. residents. This value does not “consider expenditures<br />

for tour boat rides <strong>and</strong> travel or indirect impacts <strong>of</strong> such expenditures (Stoll <strong>and</strong><br />

Johnson, 1984).”<br />

Along with wildlife watching <strong>and</strong> birding, there are other forms <strong>of</strong> ecotourism<br />

activities that rely on healthy rivers <strong>and</strong> Bays. One organized boating event that<br />

makes use <strong>of</strong> ideal boating conditions along the Guadalupe River is the Texas

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